Ariel Swift
Work Index About Contact
Ariel Swift
Hello, my name is Ariel Swift.

I create digital experiences that scale from big-picture vision to pixel-perfect precision.

Big-picture vision↓
↓Pixel-perfect precision

Senior UX Designer with 7+ years experience crafting cross-industry solutions that improve everyday interactions.

Portfolio ↓ in
A few of the businesses, customers and partners I've been lucky enough to work with Defense · Healthcare · Supply chain & manufacturing · Banking · And more
Cincinnati Children'sHealthcare
Carnegie Mellon UniversityResearch
Doblin, a Deloitte businessInnovation consulting
AutodeskDesign software
U.S. Department of DefenseDefense
Air Force Research LaboratoryDefense
SimpleNeobanking
GE HealthcareHealthcare
CrownManufacturing
UC HealthHealthcare
Selected work2023 — 2026
SkyOps Mission Planner interface showing a mission map chart beside a strike-package timeline

SkyOps Mission Planner

Case study →
Defense, Product Design

A mission planning tool that pairs a live map chart with a strike-package timeline, so planners can see timing, risk and resources in one view.

Ledgerly

2025
Product Design, UX Research

Turning a nine-step invoicing wizard into one guided screen for small-business owners billing between jobs.

Four Just For Today app screens

Just For Today

Case study →
Mobile App, UX Research

A 12-Step recovery app built on positive reinforcement, connecting people in recovery to their sponsors and support system in real time.

Centralized Scheduling Hub welcome page with CPT codes and patient Q&A screens

Radiology Scheduling Experience

Case study →
Healthcare, UX Research, Service Design

A digital resource hub, print guide and dictionary built to shorten the learning curve for UC Health schedulers and give patients consistent answers.

1-2-3 Device activity dashboard with a germ strength meter and daily activity cards

1-2-3 Device

Case study →
Healthcare, Gamification, UX Research

Gamifying daily infection prevention for childhood cancer and blood disease patients at Cincinnati Children's Hospital.

Depart 8:14
Transfer · Line 4
Arrive 8:52

Transitly

2024
Accessibility, Interaction Design

A screen-reader-first trip planner, co-designed with riders who have low vision.

IndexAll projects
SkyOps Mission PlannerProduct DesignDefenseCase study LedgerlyProduct DesignFintech2025 Just For TodayMobile AppHealth & recoveryCase study Radiology Scheduling ExperienceService DesignHealthcareCase study 1-2-3 DeviceProduct DesignHealthcareCase study TransitlyAccessibilityTransit2024
PantrySide projectFood & home2023
Signal ConferenceVisual IdentityEvents2023
Say hello ariel.k.swift@gmail.com →
© Ariel Swift, 2026 — designed in Claude Design
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Ariel Swift
← All workAbout
Case study · 2025

Ledgerly

Making invoicing feel effortless for small-business owners who bill between jobs.

RoleLead product designer
TeamPM, 4 engineers, researcher
Timeline4 months
PlatformsWeb, iOS, Android
01 — The problem

Owners were abandoning invoices halfway through.

Ledgerly's invoice builder was a nine-step wizard designed for accountants. Its real users were plumbers, photographers and dog groomers billing from a phone between appointments. Support tickets told the same story again and again: they'd start an invoice, get interrupted, and lose their progress.

02 — Research

Billing happens in the gaps of the day.

Twelve contextual interviews and four days of shadowing surfaced three patterns.

i.

Most invoices repeat. The same client and services, with slightly different quantities.

ii.

Interruptions are the norm. Nobody finished an invoice in one sitting while shadowed.

iii.

Tax fields caused anxiety. Owners feared getting them wrong more than anything else.

03 — The solution

One screen, smart defaults, nothing lost.

We collapsed the wizard into a single editable invoice that pre-fills from the client's last bill, autosaves every change, and explains tax in plain language right where it applies. I prototyped three directions and tested each with eight owners before committing.

Before — 9-step wizard
After — single smart screen
04 — Outcome

Faster invoices, fewer support tickets.

[X]%more invoices completed
[X] minmedian time to send
[X]%fewer invoice tickets

The biggest lesson: autosave did more for trust than any visual polish. Once owners knew they couldn't lose work, they stopped rushing.

Back to all work →
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Ariel Swift
Work Index About Contact
About me

Hi, I'm Ariel!

Ariel Swift
RoleSenior UX Designer
Experience7+ years
IndustriesDefense (DoD), healthcare, state government, supply chain & manufacturing, banking
BackgroundGraphic Design, and a third-generation designer

I'm a Senior UX Designer with over seven years of experience blending visual design, strategic thinking, and user-centered methodologies to craft meaningful digital experiences. My work spans a range of industries, including defense (DoD), healthcare, state government, supply chain/manufacturing, and banking.

With a strong foundation in Graphic Design and three generations of designers in my family, I've always been drawn to visual elegance and the complexity of human behavior. I thrive at the intersection of aesthetics and analysis, moving fluidly from early discovery to detailed execution. By applying my knowledge of end-to-end design processes, I create solutions that balance bold ideas with real-world feasibility.

I collaborate closely with clients, stakeholders, and cross-functional teams to turn complexity into clarity, especially within data-heavy or ambiguous problem spaces. My early experience designing for the DoD sparked a lasting passion for solving layered, constraint-driven challenges. I see obstacles not as setbacks, but as opportunities to design with intention and impact.

I'm always looking for challenges that expand my thinking, stretch my creativity, and deepen my understanding of emerging technologies and human-centered design. If that resonates with you, let's connect!

Say hello ariel.k.swift@gmail.com →
© Ariel Swift, 2026 — designed in Claude Design
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Ariel Swift
Work Index About Contact
← Selected work Case study · Defense

SkyOps Mission Planner

Air war operations planning software solution that enables decision-makers to quickly and confidently plan complex mission objectives.

Permission given by customer to share this work, Do Not Distribute.
For full case study contact ariel.k.swift@gmail.com

SkyOps Mission Planner on two monitors: plan comparison view and the map chart with plan timeline
ClientNaval Information Warfare Center (Pacific)
Duration3.5 month contract
RoleDesign and Project Lead of a 3 person design team
ToolsAdobe XD (security cleared & customer required), Miro
Skills
Rapid Ideation & Concept GenerationIterative DesignResearch/Knowledge ElicitationUser InterviewsInformation ArchitectureScenario DevelopmentData VisualizationWireframingRapid PrototypingCognitive System Engineering PrinciplesProject ManagementCustomer Collaboration & Communication
At a glance
The problem

MAAP Chiefs had to compare AI-generated mission plans by switching between files, with no way to see trade-offs between metrics or how a plan played out over 24 hours.

My role

Design and project lead of a three-person team. [Add one line on what you personally drove, e.g. ran SME sessions, set the sprint process, led the data viz direction.]

Key decisions

A dual-monitor layout, sectional radar charts for plan comparison, and linked timelines and map so every adjustment shows up everywhere at once.

Outcome

A satisfied customer and excited SMEs, with a second phase of work planned to expand SkyOps and prototype the JFACC analysis and MAAP-to-ATO translation process.

01 · The challenge

Planning an ATO is complex and slow

How can we help Master Air Attack Planners (MAAP Chiefs) optimize their part of the planning process and be more efficient with their time and resources?

ATO

Air Tasking Order

A large document that lists mission plan objectives for a fixed 24-hour period. This document is how combat aircraft get their mission orders.

MAAP Chiefs

Master Air Attack Planner

Responsible for analyzing, comparing, and adjusting mission plans to create the most successful ATO. The primary user group.

JFACC

Joint Force Air Component Commander

Sets the initial plan constraints that the MAAP Chief works within before submitting a plan for approval.

02 · Constraints

Designing for a classified domain on a deadline

The Mile Two design team had a tight three-month deadline to create a proof of concept for a domain none of us had worked in before, using security-cleared tools required by the customer.

Time

Three-month proof of concept

We needed to learn the mission planning process and make real progress on concept design at the same time.

Access

Learning through SMEs

Domain knowledge came from subject matter experts in regular sessions, so every assumption had to be validated with them.

Tools

Security-cleared tooling

Design work was done in Adobe XD, as required by the customer for security clearance.

To writeConfirm or adjust these constraints, and add any others, such as how often you could meet with SMEs, whether you could observe real planners, and what you couldn't show or share.
03 · Approach

Weekly sprints that built knowledge and fidelity together

We adopted a weekly sprint process, building visual concepts based on existing knowledge and making assumptions where information was lacking. Regular meetings with SMEs helped us fill those knowledge gaps while increasing design fidelity each cycle. Critiques with customers and SMEs became a way to validate and correct our assumptions, and built a real sense of partnership in the design process.

Diagram of the design methodology and weekly sprint cycles between Mile Two designers and subject matter experts
04 · Research

The MAAP Chief is where plans get optimized

We started by reviewing existing literature, studying models, and interviewing SMEs to understand the current ATO planning process. The JFACC sets initial plan constraints, which the MAAP Chief optimizes before submitting the plan for approval. Many processes feed into an ATO, but we focused on supporting the MAAP Chief as they analyze and compare the top AI-generated plans they receive.

Flow diagram of the ATO planning process, highlighting the MAAP Chief step as the key focus
05 · Key insights

Three problems slowing planners down

Problem 01

Plans were hard to compare

MAAP Chiefs struggled to spot subtle differences between AI-generated plans, switching between files to find key metrics.

Problem 02

Trade-offs were invisible

It was hard to see how a change to one metric might positively or negatively impact the others.

Problem 03

Time had no visual form

There was no clear way to see how a plan evolved over the 24-hour period.

Legacy table-based mission planning software windows
Similar to the kind of software MAAP Chiefs used to support the planning process.
06 · Modeling

Mapping the data behind a mission package

Planners use data to build the most optimal "package," a group of aircraft assigned to a specific mission or task. We mapped the hierarchy and relationships within that data, then broke the system down into its functions, with a process flow layered on top to show how SkyOps should ideally work.

Image placeholderData model
Image placeholderFunctional decomposition
To writeAdd one sentence on what the models revealed, such as a relationship that shaped the layout or a piece of data that turned out to matter most.
07 · Structure

Two monitors, one picture of the plan

An information architecture exercise uncovered how MAAP Chiefs mentally group data. We then asked SMEs to arrange that same information on screen, which pointed to three core elements:

  1. Comparison view: quickly compare the top imported plans at a macro level to decide which is worth fine-tuning.
  2. Timeline: a clear, chronological view of package data.
  3. Chart: a map simulation tracking aircraft movement over time, showing when and where targets will be serviced, updated live as the timeline and metrics change.

Because a plan holds so much data, we made SkyOps a dual-monitor tool, so planners never have to switch between files and always see the whole plan.

Screen zone models for two monitors
Screen zone models for each monitor.
08 · Exploration

Scenarios to test ideas before building them

We paired scenarios of how a planner might use SkyOps with wireframes. This helped us communicate ideas to the customer and SMEs, confirm feasibility, and make sure our concepts fit the larger mission planning process.

Scenario storyboard with dual-monitor wireframes of the PFG view and package timelines

Design progression

Fidelity grew alongside our domain knowledge, from rapid early concepts to refined designs.

Image placeholderLow-fi wireframes
[What changed]
Image placeholderHigh-fi wireframes
[What changed]
Image placeholderLow-fi UI
[What changed]
Image placeholderMid-fi UI
[What changed]
Image placeholderHigh-fi UI
[What changed]
09 · Testing round 1

The core worked. Three things didn't.

Testing showed our core design matched the MAAP Chief's mental model. Timelines of package activity over 24 hours, together with the map chart of aircraft and targets, were the most effective way to show macro-level plan details. Three issues needed work:

Finding 01

Data overload

Long-term tactical data took space needed for the daily operational data that drives the MAAP Chief's decisions.

Finding 02

Weak macro comparison

Planners needed a clearer way to compare plans at a glance before diving into micro-level adjustments.

Finding 03

Misleading timelines

Heat maps and line charts misrepresented the data, and we'd over-focused on micro timeline detail at the expense of plan comparison.

10 · Key decision

Choosing the sectional radar chart

To fix plan comparison, we explored bar charts and sectional radar charts, then tested both with planners.

Bar chart concepts and sectional radar chart concepts with inspiration
Ideation for bar charts and sectional radar charts.

The sectional radar chart won. It showed how balanced each plan was across dimensions, segmented the data into distinct sections, and made it easy to see how adjusting one metric affected the whole, especially when comparing a single metric across plans. Planners also liked being able to minimize and maximize plans to show and edit more data.

To writeMake this the heart of the case study: show a bar chart and the radar chart side by side, explain why the radar fit this task better, and add a quote or reaction from testing.
11 · Key decision

Timelines that tell the truth

After round one showed that some timeline displays misrepresented the data, we reworked them to reflect what the data could actually show.

Two revised timeline designs
Correcting data inaccuracies in timelines.
To writeAdd a short before and after: what was misleading, what you changed, and how planners responded.
12 · Final design

Every problem, answered

The final SkyOps UI has five components: Comparison View, Chart, Plan Timeline, Package Timeline and Insights. Any adjustment made in one appears in all the others, so planners can experiment and see which constraints drive a plan's scores.

Problem 01 → Solved

Comparison view

Top plans side by side with sectional radar charts, so differences are visible at a glance.

Problem 02 → Solved

Linked adjustments

Nudge a metric and see the effect ripple through every panel instantly.

Problem 03 → Solved

Timelines + chart

Plan and package timelines with a live map make the 24-hour picture visible.

Importing plans

The MAAP Chief imports the top three plans from the plan generator. Plan summaries appear side by side in the comparison view on one monitor.

Comparison view showing three imported plans with sectional radar charts

Selecting and nudging a plan

Selecting a plan expands it to show more data while the others minimize, and the planner can begin to nudge and adjust it.

Expanded plan with nudging controls, sortie search and AI suggestions

Adjusting on the second monitor

On the second monitor, the package timeline lets planners add or remove targets, adjust strike times, and show fuel, escort and SEAD (Suppression of Enemy Air Defenses) overlays. Here, moving a slider adjusts a target's service time, red highlighting marks constraint limits, and the targets move in the timeline and chart in real time.

Second monitor with the map chart and plan timeline

Package details

Planners can drill into a package to add, remove and adjust targets, add or remove aircraft using slack resources, or change the timing of additional resources.

Image placeholderPackage details
Image placeholderDual monitor view
13 · Designing with AI

Predictive AI that planners can trust

Beyond nudging, SkyOps offers predictive AI that anticipates user needs or potential issues, drawing on historical data, user behavior and context to suggest plan improvements.

Image placeholderPredictive AI suggestions
To writeExpand this section. How did planners see why the AI suggested something? How did they accept, reject or adjust a suggestion? How did AI suggestions and manual nudging work together? Designing AI for high-stakes decisions is a strong story right now.
14 · Outcome

A second phase, funded by the results

The customer was satisfied, the SMEs were excited, and a second phase of work was planned.

Phase two would further expand SkyOps and create a proof of concept for the JFACC analysis and MAAP-to-ATO translation process, with more funding expected.

To writeAdd anything more concrete you can share: a quote from a MAAP Chief or the customer, how feedback changed between testing rounds, or how much faster plan comparison became.
15 · Reflection

What I'd do next

To writeTwo or three sentences on what you learned leading this project, what you'd do differently, or what you'd test next. This is a small section that signals seniority.
← Portfolio Next: Crown Audit & UX Roadmap →
Say hello ariel.k.swift@gmail.com →
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← Selected work Case study · Health & recovery

Just For Today

Providing alcoholics with easy access to tools based off of 12-Step recovery with a focus on positive reinforcement and real-time connection to their support system.

Four Just For Today app screens: welcome, daily disciplines, call my sponsor, and accountability progress
ClientRecovery Support Group of Cincinnati and Dayton
Role[Add your role, e.g. Lead UX researcher & designer]
Duration[Add timeline]
ToolsFigma, Miro
Skills
App DesignQualitative ResearchQuantitative ResearchObservational ResearchUser InterviewsInformation ArchitecturePersonasMarket ResearchOpportunity AnalysisWireframingPrototypingDesign SystemsUsability Testing
At a glance
The problem

After treatment, people in recovery return to the same world that led them to drink, with punitive oversight and a support system that can't see when they're struggling.

What I did

Arranged and ran in-depth interviews across the recovery community, grounded the concept in behavioral psychology, and designed the app end to end. [Adjust to match your role.]

Key idea

Catch people doing things right. Daily 12-Step disciplines are sensed automatically and met with instant reinforcement from sponsors and the app.

Outcome

[Add the outcome: testing results, client response, or what happened next.]

01 · The challenge

Recovery shouldn't feel like a checkbox

How can we better support alcoholics to maintain their sobriety and successfully work their 12-Step program by leveraging the power of positive reinforcement?

12-Step

The program

A structured set of steps and daily practices, or disciplines, that people in A.A. work through to attain and maintain sobriety.

Sponsor

The key relationship

A.A. members who have worked the 12 steps and are often in the best position to share their experience, understanding of the A.A. program, and outline the 12 steps.

02 · Research

Listening to the whole recovery community

Through the AA Cincinnati Intergroup and other connections within the AA communities in Cincinnati and Dayton, I arranged 1-hour in-depth interviews with various recovering alcoholics and their key support groups. These interviews helped me better understand the challenges of successfully working through a 12-step program.

3Female alcoholics / sponsors in recovery
4Male alcoholics / sponsors in recovery
1Therapist with a specialty in addiction
1Addiction intervention specialist
1Defense attorney with a specialty in addiction cases
1Executive of a treatment center

“One day you're in a controlled environment, and the next you're back in the real world, where everything that led you to drink is still there. It can be hard to prepare for that and can be overwhelming to feel like you have to figure it on your own again.”

Alcoholic in recovery

“There can be signs, but sometimes, you really don't realize they're struggling until it's too late.”

Sponsor

“Treating recovery like a checkbox on a form rather than a complex process and sending addicts to a (12-step) program without addressing the underlying issues or providing any real support sets them up for failure.”

Defense attorney

“We celebrate small victories in recovery, it helps them see their own strength... They are already battling deep feelings of shame... so reinforcing their achievements in recovery empowers them to see themselves as capable, whereas shaming them for setbacks just takes them back to the narrative they've been fighting.”

Addiction therapist
To writeInterview counts for the last four roles are assumed to be one each, since the old site didn't show a number. Please confirm.
03 · Research

The sponsor is at the center

The key relationship in recovery is between the alcoholic and their sponsor. Mapping everyone involved showed primary, secondary and tertiary users, from sponsors to family, therapists, doctors, judges and treatment programs, and what each needs at different points in recovery.

03 · Tertiary users
FamilyFriendsTherapistsCaseworkersDoctors
02 · Secondary userSponsors
01 · Primary userAlcoholics
InterventionistsTreatment programsJudgesLawyers

Primary users · Alcoholics

  • When entering treatment to make the treatment program easy to understand
  • When in treatment to maximize the effectiveness of the treatment program
  • After completing treatment to stay connected to their sponsor, to those in their support system, and to stay engaged with their 12-step program
  • To extend treatment when the treatment program is short or is a daytime program
  • After a conviction to provide secure proof of engaged participation in a 12-step program
  • For those who have long-term recovery to maintain by making their 12-step program engaging, consistent, and easy to manage
  • To stay sober and clean for life for those who are new to recovery and those who have long-term recovery

Secondary users

  • Sponsors wishing to give their sponsees the best chance of staying sober and clean

Tertiary users

  • Trusted family members and friends, some of whom may also be recovering alcoholics or addicts in 12-step
  • Doctors wishing to easily and effectively administer and monitor their patient's treatment
  • Interventionists who need a means of staying connected to their client's 12-step activities after treatment upon reentry into the world
  • Treatment and recovery programs wishing to easily manage treatment, help with reentry into life after treatment, and extend treatment
  • Judges and lawyers requiring secure, easily manageable evidence of participation in recovery
  • Caseworkers and therapists who may be overwhelmed and need an efficient, effective means of supporting clients
04 · Key insights

Five gaps in today's recovery support

Problem 01

A precarious transition

The current transition process from treatment to the real world is precarious and lacks structure and consistency.

Problem 02

Punitive oversight

Parole officers are punitive and current methods for sending addicts to 12-Step programs are ineffective.

Problem 03

An invisible struggle

There's no means for an alcoholic's support system to know if they are participating in the activities that keep them sober, or to see early signs of relapse.

Problem 04

The wrong network

There's no consistent way to shift a pro-drinking and drugging social network to a pro-abstinence social network.

Problem 05

Progress you can't see

There's no means for those in early and long-term recovery to visualize actual progress and consistency.

05 · Personas

Three people, three moments in recovery

The sponsor, the person mandated into recovery, and the person leaving treatment. Their stories connect: Antin becomes Emmitt's sponsor, and Cecilia builds a support system before she leaves treatment.

Antin

Antin

The AA Activist · 43

“What can I do to improve as a sponsor for my sponsees?”

Before

Sober for 10 years and sponsoring three people, but he struggles to stay in the loop on his sponsees' progress.

Turning point

He takes on a new sponsee, Emmitt, whose judge requires the JFT app. Antin downloads it too, and even starts a friendly accountability competition with his own sponsor.

Now

Connected to his sponsor and sponsees, he finds his disciplines easier to keep and knows when to step in.

Just For Today offers Antin
Easy ways to support his sponseesTracking progress to intervene when neededConfidence in his own long-term sobriety
Emmitt

Emmitt

The Turning Point · 36

“I've hit rock bottom and I'm finally ready to be held accountable.”

Before

Seventeen years of worsening drinking cost him his job and his family relationships. He's tried AA but never committed.

Turning point

After a third DUI, the court requires the JFT app. When he falls behind, the judge sees it and sends him to jail for 30 days. He hits rock bottom, commits to AA, and is paired with Antin.

Now

Reinforcement for every completed discipline helped him build a routine. Months later he needs little help, has reconnected with family, found a job, and can sponsor others.

Just For Today offers Emmitt
Building a new routine and tracking progressTimely reinforcement from his support systemA support system that can step in when needed
Cecilia

Cecilia

In Treatment · 27

“Staying sober is easy in treatment, but how will I do when I leave?”

Before

After six years of drinking following a traumatic event, a family intervention brings her into inpatient 12-Step treatment.

Turning point

Her biggest fear is losing support when she leaves. Her therapist recommends JFT, so she builds a schedule from her treatment disciplines and invites family, AA friends, her sponsor and therapist to support her.

Now

She leaves treatment with a consistent schedule and a support system whose encouragement keeps her motivated.

Just For Today offers Cecilia
A plan and consistency before leaving treatmentSupport outside of treatmentMotivation and a view of her own progress
06 · Behavioral science

Reward what's done right

A big part of the research was understanding the psychology of addiction: how people become addicts, how they get clean and sober, and how they stay in recovery. Understanding how habits form meant understanding operant conditioning, the behaviorist theory developed by B.F. Skinner that behaviors which are reinforced continue, while behaviors that are punished eventually end.

Behavior which is immediately followed and reinforced by positive consequences is more likely to be repeated. Positive reinforcement right after a desirable behavior is the most powerful and long-lasting of the four types, and if a behavior is repeatedly, constantly and precisely reinforced over time, the likelihood it's repeated grows. Every discipline, no matter how small, is an opportunity to positively reinforce someone for choosing to be sober.

Introduction of stimulus
Removal of stimulus
Increaseslikelihood of behavior recurring
R+

Positive reinforcement

A stimulus is added to increase the occurrence of a behavior

R−

Negative reinforcement

A stimulus is removed to increase the occurrence of a behavior

Decreaseslikelihood of behavior recurring
P+

Positive punishment

A stimulus is added to decrease the occurrence of a behavior

P−

Negative punishment

A stimulus is removed to decrease the occurrence of a behavior

Positive reinforcement, highlighted, is the most powerful and long-lasting of the four, and the foundation for Just For Today.

The Skinner approach

Skinner described two ways of adding a stimulus: reinforcing correct behavior, like a message of support from your sponsor for attending a meeting, and reinforcing incorrect behavior, like a notification that you missed a meeting you committed to. Both increase a behavior, but reinforcing incorrect behavior only lifts it to the minimum requirement and is hard to sustain. Repeated positive reinforcement for correct behavior engages discretionary behavior: people repeat it because they want to, not because they have to. The design principle: focus on giving credit for what is done correctly.

High
performance
Minimum
requirements
Want-to Have-to
Reinforcement
PR for correct behaviorAllows users to surpass their previous performance
Enforcement
Positive reinforcement (PR) for correct behavior builds want-to performance; enforcement only reaches minimum requirements.
07 · Opportunities

Six ways the app could help

01

Immediate recognition

Human and system reinforcement is applied immediately after completing a discipline, enabling successful operant conditioning.

02

Ease of transition

Brings more consistency to the transition out of treatment and back into everyday life.

03

Micro social support

Shifts a pro-drinking and drugging network to a pro-abstinence network.

04

Progress feedback

Gives users an overview and history of their progress, so they know where they're succeeding and where they can improve.

05

Convenient program management

[Description repeated opportunity 01 on the old site. Add the right description.]

06

Engaging discretionary behavior

Repeated reinforcement for correct behavior engages discretionary behavior, where users repeat a behavior because they want to, not because they feel they have to.

08 · Ideation

Mapping the key screens

Wireframe flow of the key app screens: home, analytics, journal, community, key support and discipline details
To writeAdd a sentence or two on the main structure decisions, such as why the four tabs, or what changed between wireframes and the final design. Add usability testing findings here or in a new section, since it's listed in your skills.
09 · Final design

Every gap, addressed

Problems 01 + 05

Discipline management

A daily, calendarized routine brings structure to life after treatment.

Problem 03

Sensor completion

Disciplines are sensed automatically, so the support system can see participation.

Problems 02 + 04

Human & system reinforcement

Sponsors and the app reward progress instantly, turning oversight into support.

Problem 05

Progress & accountability

Color-coded meters and analytics make progress visible over time.

Discipline management

The app provides a calendarized, customizable menu of 12-Step daily disciplines that the user completes each day. A menu of discipline options lets them add and edit to build their day.

Home page with daily discipline management, and the add discipline screen

Sensor completion

Most daily disciplines can be sensed automatically using the smartphone's sensor and data technology. For example, the app can tell that the user called his sponsor at the right time each day because the sponsor's phone number link was activated in the app.

Discipline completion prompt and details, and the list of completed daily disciplines

Human and system-driven reinforcement

This key feature creates a micro social network built to be supportive in a way that goes beyond what exists today. It shifts the experience from punitive to supportive and dispels Big Brother concerns by catching users in the act of being primarily correct rather than incorrect.

Human reinforcement (boosting). Support system members are prompted to send positive reinforcement, called boosts, by text, voice message or phone call right after a discipline is completed. As the user becomes consistent, the app asks the support system to reinforce less often.

System reinforcement. The app knows whether disciplines were completed on time, so it can deliver reinforcement messaging in real time, with the precise timing at the moment of completion that makes operant conditioning work.

A sponsor prompted to boost his sponsee for completing a discipline, and the app's positive reinforcement message

Progress and accountability

Each discipline has a color-coded accountability meter to help users visualize progress, and the same color score appears next to each discipline on the home screen. An analytics page shows each discipline's history, so users can see improvement or decline over time.

Accountability indicators, the discipline accountability meter, and discipline progress analytics over time
10 · Outcome

What happened next

To writeAdd results: usability testing findings, feedback from the recovery support group, or any next steps. Even qualitative reactions from sponsors or people in recovery would make this much stronger.
11 · Reflection

What I'd do next

To writeTwo or three sentences on what you learned, what you'd change, or what you'd test next. Designing for a sensitive, high-stakes audience is worth reflecting on, for example privacy, consent and how monitoring stays supportive.
← Portfolio Next: Radiology Scheduling Experience →
Say hello ariel.k.swift@gmail.com →
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← Selected work Case study · Healthcare

Radiology Scheduling Experience

Building a digital resource hub for schedules to reduce training time, minimize errors, improve daily operations, and ultimately enhance patient interactions.

Centralized Scheduling Hub welcome page surrounded by CPT codes, patient Q&A, and scanner profile screens
ClientUC Health in collaboration with GE Healthcare
RoleUX Design Fellow, Researcher, & UX/UI Design Lead
ToolsFigma
Skills
Qualitative ResearchUser TestingIterative DesignUser InterviewsInformation ArchitectureData VisualizationWireframingPrototypingLeadershipProject ManagementCustomer Collaboration & CommunicationDesign ThinkingResearch SynthesisPresenting
At a glance
The problem

Scheduling knowledge lived in schedulers' heads, sticky notes, and printouts, so new hires faced a steep learning curve and patients got inconsistent answers.

Research

19 stakeholder interviews, scheduler shadowing, a patient and scheduler journey map, and a co-creation workshop with technologists and schedulers.

What we built

The Radiology 101 Kit: a web scheduling hub, a printable guide, and an alphabetized scheduling dictionary.

Outcome

86% of a 35-person control group used the hub within two weeks, and 66% of the group came back to it over two months.

01 · Problem space

Scheduling sets the tone for the whole visit

Scheduling is the first step in a patient's radiology journey and sets the tone for their entire experience.

How can we optimize the scheduling workflow to better support patients, minimize delays, eliminate errors, and ultimately enhance the overall patient experience?

02 · Research objectives

Understand the whole scheduling ecosystem

Objective 01

Talk to everyone

Conduct interviews with all stakeholders in the scheduling process.

Objective 02

Map the ecosystem

Understand the current scheduling ecosystem and working flow.

Objective 03

Find the pain points

Understand the scheduling pain points.

03 · Stakeholder interviews

19 voices across the scheduling journey

A total of 19 stakeholders, including schedulers, patients, technologists, and radiologists, were interviewed in 30–45 minute sessions focused on understanding the radiology scheduling patient experience.

Interview insights from schedulers: a big learning curve, nuanced details, and personal reference systems, each paired with a quote
Interview insights from schedulers, paired with what they told us.
04 · Scheduler shadowing

Knowledge lived on sticky notes

“If you saw my desk there's notes and printouts everywhere. We have a lot of information and a lot of things to remember… every test is not the same.”
Photos of schedulers' desks covered in notes and printouts, beside a diagram of central scheduling, the radiology department, and referral physician offices around the patient
Schedulers' personal reference systems, and the ecosystem they coordinate between.
05 · Journey mapping

Patient & scheduler journey map

Journey map across four steps, from answering the call to scheduling the appointment, showing actions, technology, feelings, and desired changes for schedulers and patients
Wall of sticky notes mapping the full radiology visit, from initial appointment to transportation home
The end-to-end radiology visit, mapped from initial appointment to transportation home.
06 · Findings

Four key roadblocks

01

Knowledge gap

02

Inefficient communication

03

Ambiguous information

04

Fragmented new hire support

07 · Ideation

Technologist & scheduler empathy co-creation workshop

The Live Well team led a 2-hour co-creation workshop with technologists and schedulers to uncover challenges in the central scheduling system and explore empathy-driven solutions. Although these teams communicate daily, they often lack insight into each other's roles. Each group first mapped their own challenges, then exchanged them to ideate solutions from the other team's perspective.

Workshop activities included:

  1. Analyzing what works and what doesn't in the current scheduling process
  2. Defining key challenges and ideal outcomes
  3. Brainstorming solutions
  4. Mapping solutions on a feasibility matrix
Photos of schedulers and technologists working with sticky notes during the co-creation workshop
Empathy-building co-creation workshop: two teams of 6 schedulers and 4 technologists.
Technologist and scheduling team boards listing what is successful and challenging about the current process, with solution worksheets
Technologist team and scheduling team co-creation results.
08 · Workshop results

Education was the shared challenge

After comparing experiences, both techs and schedulers identified education as a key challenge, especially for new hires facing a steep learning curve with radiology and Epic. Long-time schedulers relied on years of accumulated knowledge, while new team members often required weeks or months of training before handling calls independently. The activity fostered empathy among techs for the complexity schedulers manage, and both groups aligned on an ideal future state. From there, the team prioritized solutions by feasibility and impact, ultimately selecting a streamlined “Radiology 101” education tool as the most effective path forward.

Feasibility and impact matrix of workshop solutions, leading to the Radiology 101 Education Hub and an ideal state description
Co-creation solution ideation and evaluation, leading to the Radiology 101 Education Hub.
09 · Deliverables

The Radiology 101 Kit

The Radiology 101 Kit was developed by gathering existing training materials along with informal resources schedulers had created themselves. Content was reorganized to be clearer and easier to navigate, enabling schedulers to quickly find information during calls, reduce the learning curve, and deliver more consistent, empathetic patient experiences.

Thumbnails of the web scheduling hub, the print scheduling guide, and the scheduling dictionary
01 · Digital

Web hub

Designed for younger schedulers who preferred digital access, this hub allowed them to bookmark and quickly reference materials while working.

02 · Print

Printable guide

Created for schedulers who preferred physical materials they could post or keep at their desks.

03 · Reference

Alphabetized scheduling dictionary

Developed because schedulers often struggled with unfamiliar terms and relied on personal searches, this official dictionary provides a reliable, time-saving reference for onboarding and daily use.

10 · Refinement

The digital scheduling hub

Desktop and mobile pages of the Centralized Scheduling Hub, with its information architecture, scheduling resources, patient experience, and CPT code pages
Desktop and mobile pages, with the hub's information architecture.
11 · Results

Performance metrics

A password-protected site was shared via email with a control group of 35 scheduling stakeholders. Within the first two weeks, 30 out of 35 users (86%) accessed the site. Over the two-month observation period, 23 of those 30 users returned to the site at least once: a 77% return rate among initial visitors and a 66% return rate across the total control group.

86%accessed the hub in the first two weeks
77%return rate among initial visitors
66%return rate across the control group
Donut chart of 35 users: 23 returned visitors, 7 one-time visitors, 5 never visited
User engagement across a 35-person control group over two months.
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Ariel Swift
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← Selected work Case study · Healthcare

1-2-3 Device

Empowering childhood cancer and blood disease patients to reduce risk of infection rates through gamifying their daily infection prevention activities.

Try the interactive prototype ↓
Illustrated family beside the redesigned 1-2-3 Device tablet app showing daily activities and germ achievements
ClientCincinnati Children's Hospital
RoleUX Design Fellow, Researcher, & UX/UI Design Lead
ToolsFigma, Adobe Illustrator
Skills
Qualitative ResearchUser TestingIterative DesignUser InterviewsInformation ArchitectureData VisualizationWireframingPrototypingLeadershipProject ManagementCustomer Collaboration & CommunicationDesign ThinkingResearch SynthesisPresenting
At a glance
The problem

The 1.0 device improved adherence, but it was time-consuming for nurses to manage, hard to upkeep, and lacked a deeper sense of patient motivation.

My role

UX Design Fellow, researcher, and UX/UI design lead, from interviews through the refined prototype.

Research

26 in-depth interviews with patients, parents, nurses, and the project team, plus a pain point map of every daily interaction with the 1.0 device.

Outcome

A refined 2.0 prototype: a gamified activity dashboard, progress tracking, achievements, education, and connected monitoring for patients, families, and staff.

01 · Background

About the 1-2-3 Device

The 1-2-3 initiative was developed in an effort to reduce infection rates and help patients manage physical activity and hygiene. This project was founded from a nurse-backed incentivized program that awarded stickers to patients who completed three activities of daily living (ADLs). These ADLs include bathing once, doing physical activity twice, and doing oral care three times, hence the naming of the 1-2-3 Device.

The 1.0 device was developed to help automate this process for Bone Marrow Transplant (BMT) and Cancer/Blood Disease (CBDI) patients. Patients use the device to log these activities and keep track of points awarded for completion. RFID cards are swiped by patients for logging activities, and parents and nurses use their RFID cards to verify points.

1Bathonce a day
2Physical activitytwice a day
3Oral carethree times a day
The original 1.0 device screen reading Well done, waiting for approval, with a Cincinnati Children's RFID card
Version 1.0 device. The 1.0 device with family/caregiver RFID card before the redesign.
02 · Problem space

Adherence went up, but the device was hard to live with

While the 1.0 device improved on overall patient adherence, it was difficult and time consuming for nurses to manage, lacked a deeper sense of patient motivation, was difficult to upkeep, and required more advanced functionality and hardware.

How can we fix these key issues found in the original device to improve the patient, parent, and nurse experience?

03 · Key goals

Three goals for version 2.0

Goal 01

Find the gaps

Understand experiential deficiencies of the 1.0 device and identify opportunities for improvement.

Goal 02

Understand motivation

Develop a deeper understanding of what motivates patients to increase their compliance.

Goal 03

Design version 2.0

Design a V 2.0 with improved interaction, usability, and experience.

04 · Research

In-depth interviews

26 in-depth interviews covered everyone who touches the device day to day: patients, their parents, nurses, and the team behind it.

9Parents
7Patients
7Nurses
1Technical Lead
1Project Manager
1Clinical Research Coordinator
05 · Findings

What drives and blocks each activity

Patients and family caregivers

Mapping the patient and caregiver motivators and barriers that exist for each activity.

Table of motivations for high-adherence patients and barriers for low-adherence patients across bathing, exercise, and oral care

Healthcare professionals

Mapping the barriers staff see for each activity.

Table of staff-reported barriers: patients feeling unwell, BMT symptoms, not wanting to do ADLs, and not understanding why ADLs matter
06 · Analysis

1.0 device pain point mapping

The interaction map outlines every daily expected interaction with the 1.0 device, as well as the pain points and opportunity areas for improvement. We learned that the 1.0 device requires far too much redundant interaction for nurses and families to maintain, which often left patients waiting for point gratification.

Interaction map of 18 daily device actions across bathing, oral care, and physical activity, with pain points and opportunities
18 actions per day over the course of a 21-day stay can be tedious.
07 · Refined prototype

Fighting germs, one activity at a time

Activity dashboard with germ strength meter and daily bathe, exercise, and oral care cards
Activity dashboard
Activity accuracy screen with weekly totals bar chart and per-activity accuracy gauges
Data & progress tracking
Achievements grid of defeated, fighting, and locked germs
Achievements
Education screen with an infection prevention video and an up-next playlist
Education
Edit exercise form with duration and frequency settings
Customizing & editing activities
Try it yourself

Interactive prototype

Tap through the iPad Pro 11" prototype below: log activities, weaken the germ, check progress, and watch an education video, just as a patient would.

Open full screen →
08 · Connected monitoring

One system for patients, families, and care teams

Care team, patient, and parents connected through a mobile activity accuracy view and the bedside tablet dashboard
← Portfolio Next: SkyOps Mission Planner →
Say hello ariel.k.swift@gmail.com →
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← Back to the 1-2-3 Device case studyInteractive prototype · iPad Pro 11"